AI Solutions
for Real Business
MP Digital Studio designs AI assistants, intelligent software, and digital automations to transform the way businesses work.
I pick the right model for each problem.
And put it where customers already talk.
An independent digital studio, built around artificial intelligence.
MP Digital Studio is a personal studio, founded to bring AI out of the labs and into real businesses. I work with entrepreneurs, retailers, and brands who want to transform processes, communication, and customer relationships.
I believe in concrete products, simple interfaces, and automation that gives time back to people. Nothing more, nothing less.
Applied AI
No slides, no hype. Just artificial intelligence that produces measurable results.
Forward vision
I build today the digital products businesses will use tomorrow.
A single point of contact
No chain of account managers: you talk directly to the person who designs and writes the code.
Six areas of work, one method.
From consulting to code, the studio follows the full lifecycle of the digital product.
AI Assistant
Tailored conversational assistants for customer support, sales, and operations.
SaaS Software
Scalable web apps designed to grow with the business.
WhatsApp Automations
Smart workflows on WhatsApp Business API: notifications, bookings, support.
Digital Consulting
Clear digital strategy: what to build, in what order, with which tools.
AI Customer Experience
End-to-end personalized customer experiences, from first touch to after-sales.
Branding Tech
Visual identity and narrative for tech brands that want to stand out.
Ciao Claudio™
The digital shop assistant of your supermarket.
Claudio is the digital shop assistant of the supermarket. He knows what the store offers every day, knows the daily fresh arrivals, remembers customers' tastes and habits, and can recommend the right dish for dinner, the freshly caught fish, the warm bread from the oven, or the daily special. He doesn't push deals: he offers service, freshness, quality. All on WhatsApp, the tool people already use every day.
- Knows what arrived today in produce, fish counter, and butcher's
- Recommends the deli specials and bakery selection based on each customer's tastes
- Senses what the customer needs and suggests the right pairing: bread for the meatballs, a seasonal side for the fish. A friend's tip, never a sales push
- Remembers tastes, intolerances, and habits of returning customers, and celebrates birthdays with the warmth of a family member
- Books and replies 24/7, also with voice messages
- Bookings for the days ahead reach the counter ready for Google Calendar, one tap and they are in the agenda
- Delivers an evening report to the store manager with insights to improve the store and flags which areas to strengthen based on customer requests
Two Doors. One Store. Claudio doesn't replace existing tools: he opens a second door, conversational and relational.
What you see is just the beginning
Customers see a simple chat. Below the surface, Claudio drives the automation, data and processes that make the whole store run better.
It's not a sales channel.
It's the digital memory of the store.
Every event, action and interaction that happens in the store is collected, organised and turned into useful knowledge for better decisions.
What it remembers
- Customer interactions
- Products viewed and tried
- Team activity
- Displays and changes
- Promotions and campaigns
- Events and training
- Feedback and reviews
How it works
- Collects data from digital and physical touchpoints
- Organises it in a structured, consistent way
- Keeps it in an always-accessible history
- Makes it available in real time for decisions
What it's for
- Understanding real in-store behaviour
- Improving the customer experience
- Optimising assortments, displays and promotions
- Valuing the team's work
- Making decisions based on real data, not gut feeling
The benefits
- Greater operational effectiveness
- Higher conversions
- Better customer satisfaction
- More engaged, higher-performing teams
- Sustainable business growth
It is not
- A sales channel
- A surveillance system
- A traditional CRM
- Just reporting
It's the store's memory. The data asset that tells the real story, every day. So that what happens in store is never lost, but becomes value.
A roadmap in five phases.
From pilot to narrative universe.
Claudio is not a chatbot. It's an evolving platform. Today it understands text and voice messages on WhatsApp; in the next phases it acquires its own voice, enters the physical store, multiplies into a family of characters. Each phase builds on the previous one. The customer can stop at any phase keeping full operational value.
Claudio's value doesn't lie in current technical capabilities, but in the growth trajectory they enable.
A family of digital shop assistants.
Active 24 hours, 7 days a week.
Claudio is the first. Next to him a family of digital shop assistants is being born — one for each store of the chain, each with their own personality. They never close, never go on break, always reply. Each one becomes the right hand of their own store, and over time a familiar face customers learn to call by name and grow attached to.
The characters above are proprietary concepts of MP Digital Studio, part of the 2026-2028 Vision, "Claudio Family" phase. Unauthorized reproduction and use are prohibited.
Technology should make people's lives simpler,
not harder.
Hi, I'm Malgorzata.
I build AI that people understand instantly.
I was born in Poland and have lived in Salento for over twenty years. Two languages, two cultures, one vision: technology should simplify, not complicate.
For twenty years I worked inside large-scale retail. I lived first-hand the problems I'm now solving with Claudio: the customer who can't find anyone at the counter, the assistant overwhelmed with requests, the grandmother who can't use the supermarket app, the manager who decides without data.
Then I studied automations, conversational AI, and intelligent workflows. I was part of an n8n team, where I learned to design systems that generate real value for real businesses.
Twenty years inside the store + a vision on where technology is going. This is the combination MP Digital Studio is built on: AI that solves real problems, because the one who designs it has lived them.
What I really believe. the best technology is the one people understand instantly.
Got an idea? Let's build it together.
Tell me about your project. I reply within 24 hours. Always me, always as a person, never as a bot.