Every great relationship starts with a conversation.
Twenty years of experience in Italian grocery retail. From there comes the first project: the digital shop assistant.
I believe in concrete products, simple interfaces and automation that gives people their time back.
Nothing more, nothing less.
Imagine a colleague who never stops.
Never off sick, never on holiday, never clocks off in the evening. It takes customers at any hour, brings their requests to the right counter and tells you everything, the good and the bad.
It takes work away from no one: it does what nobody does today, because there is no time.
It bridges the store and the customer. It is always on, 7 days a week. The counters answer during store hours.
Four ways of working. One single sector.
The method was born in grocery retail, where I have twenty years of trade behind me. That is where I am at my best, from design to code, with no middlemen.
The digital shop assistant
AI assistants that talk to store customers on the channel they already use every day. Defined scope, predictable behaviour, AI Act compliant transparency.
Store processes
Counter bookings, alerts to the right department, and a request left sitting climbs on its own until it reaches someone who can unblock it. Built on how the store actually works, not on how it should.
Where to start
Feasibility analysis, scope definition, model selection, AI Act and GDPR compliance. What to build, in what order, and above all what not to build.
Getting customers to know it
In-store posters, the WhatsApp channel, materials for staff. A tool customers do not know about produces nothing: the launch is part of the work, not a service to buy afterwards.
Claudio is the first project born from this method, and not the only one the method allows. If you run a business where customers keep asking the same things and someone has to answer, let's talk.
The channel customers already have
You don't have to convince anyone to download an app or learn something new. Claudio lives where people already write every day, to their kids, their friends, at work: WhatsApp.
As simple as texting a friend
No download, no sign-up, nothing to learn. The customer opens the same chat they always use and writes in their own words, even by voice or with a photo. The technology works behind the scenes: what is left in front is the most natural thing in the world, a conversation. That is why even older people use it, the ones who struggle with apps.
Data: Digital 2026 (We Are Social · Meltwater), Statista, WhatsApp.
Ciao Claudio™
The digital shop assistant of your supermarket.
Claudio is the supermarket's digital shop assistant and it lives on WhatsApp, where customers already write every day. It bridges the store and the customer: it books at the fresh counters, takes questions to the departments and brings the answers back. What it does not know, it asks someone who does.
In production today
- Books at the seven fresh counters (bakery, charcuterie, deli, fishmonger, butcher, greengrocer and sushi) and at the wine department. The counter confirms, the customer collects without queuing.
- Suggests a pairing when it makes sense: the side dish with the fish, the bread with the lasagne. One per conversation, always as a question, never if the customer is in a hurry or has already said no.
- Takes the customer's question to the right person in the store and comes back with the answer of someone who really knows that counter.
- Replies on WhatsApp to written messages, voice notes and photos, 24 hours a day, 7 days a week. When the store is closed it records the request and takes it to the counter at opening.
- Replies with its own voice too: if the customer sends a voice note, Claudio answers with a voice note.
- Speaks the customer's language. If a tourist writes in English, French, German, Spanish or Polish, Claudio replies in their language and acts as an interpreter with the counters: the request always reaches the staff in Italian, and the answer comes back to the customer translated.
- Connects to the systems the store already uses, when needed. For example it picks up online grocery orders from the mailbox and takes them straight to the right person in store. It asks you to change nothing: it sits alongside what is already there, like a second door.
- Department QR codes in store: the customer scans the poster at the counter and the chat opens.
- Keeps the customer's shopping list and home pantry, and reminds them when needed.
- Sends every booking to the department with a link that puts it in the calendar with one tap.
- A panel for management with what comes out of the conversations: customer habits, service ratings, and the products asked for and not found. A request nobody handles is a lost sale.
- On allergen questions it always refers back to the product label.
Claudio does not replace the counter, it reaches it. When it does not know something it does not invent it: it goes and asks the person who does, and comes back to the customer with the answer. That is exactly what a shop assistant does.
Made for the store
Claudio is that store's shop assistant, not a piece of software with a name on it. Name, face and way of speaking are chosen together: customers should recognise him as one of their own, not as a supplier's assistant.
I design and write him myself, from the character to the words he uses. One store, its own assistant.
Two Doors. One Store. Claudio doesn't replace existing tools: he opens a second door, conversational and relational.
What you see is just the beginning
Customers see a simple chat. Below the surface, Claudio drives the automation, data and processes that make the whole store run better.
It is not a promotional channel.
It's the digital memory of the store.
Every event, action and interaction that happens in the store is collected, organised and turned into useful knowledge for better decisions.
What it remembers
- What the counter has on offer, updated every day: specials, daily deals and department notes.
- Customer interactions
- Products asked for and not found
- Promotions and campaigns
- Feedback and reviews
How it works
- Collects data from digital and physical touchpoints
- Organises it in a structured, consistent way
- Keeps it in an always-accessible history
- Makes it available in real time for decisions
- Builds a bond with the customer: it recognises them when they come back and always treats them with professionalism and courtesy.
What it's for
- Understanding real in-store behaviour
- Cutting friction and waiting times for the customer
- Improving how the fresh counters are organised
- Optimising assortments, displays and promotions
- Making decisions based on real data, not gut feeling
The benefits
- Orders landing at the fresh counters, where the margin is higher
- An option for people short on time: they get fresh without queuing
- Greater operational effectiveness
- Better customer satisfaction
It is not
- A pushy marketing channel
- A traditional CRM
- Just reporting
It's the store's memory. The data asset that tells the real story, every day. So that what happens in store is never lost, but becomes value.
All data is aggregated at store level and processed under Regulation (EU) 2016/679. No information relates to the individual performance of staff members.
A roadmap in four phases.
Every phase stands on its own.
Claudio is not a chatbot. It is a platform that grows in stages. Today it understands written and voice messages on WhatsApp; in the following phases it returns data to management, gains a voice of its own, and enters the physical store. Each phase builds on the previous one, and a client can stop at any phase and keep full operational value.
Four phases planned over three years. Three are already active.
Claudio's value doesn't lie in current technical capabilities, but in the growth trajectory they enable.
A single store stops where it needs to. The later phases exist for those with several stores: they are not a required path and not a spending commitment.
Hi, I'm Malgorzata.
I build AI that people understand instantly.
I was born in Poland and have lived in Salento for over twenty years. Two languages, two cultures, one vision: technology should simplify, not complicate.
For twenty years I worked inside large-scale retail. I lived first-hand the problems I'm now solving with Claudio: the customer who can't find anyone at the counter, the assistant overwhelmed with requests, the grandmother who can't use the supermarket app, the manager who decides without data.
Then I studied automation, conversational AI and intelligent workflows, and learned to design systems that create real value for real businesses.
Twenty years inside the store + a vision on where technology is going. This is the combination MP Digital Studio is built on: AI that solves real problems, because the one who designs it has lived them.
What I really believe. the best technology is the one people understand instantly.
How I work.
Three principles that hold for every project, from the first day to the last.
Applied AI
No slides, no hype. Just artificial intelligence that produces measurable results.
Forward vision
I build today the digital products businesses will use tomorrow.
A single point of contact
No chain of account managers: you talk directly to the person who designs and writes the code.
Technology should make people's lives simpler,
not harder.
Do you have a process that creates queues, phone calls or repetitive work? Tell me about it.
We start from the problem, not from the technology. I reply personally, within 24 hours.